Dynamic Site links by Google AdWords

                         Dynamic sitelinks will be automatically placed under your regular ad whenever it seems apparent to Google that the user is looking for a specific product or service that your site provides. The examples that Google gives in the article include if a person is shopping for a TV or planning a trip.

• Extra Extension To Your Ad – Any added content to your ad copy is helpful according to a case study given here by Hanapin’s Sam Owen, sitelinks may not be clicked on very often, but the presence of sitelinks raises the click-thru rate of your ad.

• Clicks on dynamic sitelinks are starting out as FREE – If users click on the dynamic sitelink in your ad, the click costs you nothing. This in itself is a great reason to begin using dynamic sitelinks, as who doesn’t like free clicks? (Note: If the headline or other extensions are clicked while a dynamic sitelink is present you are still charged)